iPhone 16 with a Chinese language flag
Apple iPhone gross sales in China allegedly took a drum in late 2024, considerably decreasing it to promoting this residence with Xiaoma useless warmth.
The iPhone 16 has begun in China since launching the market, however there was Hope Vacation Buying Wald, who improved his standing territory. It sees that hope was wrongly written.
In accordance Analysis In line with the counterpart, Apple’s place in China grew to become weaker within the fourth quarter of 2024. In comparison with the annual market share, Apple noticed its sale 18.2% in comparison with the third quarter 2023.
The general market share of the Apple space is now 17.1%, putting Apple on this place behind Huawei (18.1%) and behind Xiaom (17.2%). Each rival corporations noticed a rise, with Huawei grew 15.5% a yr in the past.
Apple’s place is a big decline in comparison with the 2023 quarter when it had a 20.2% market share and was on the Chinese language smartphone market.
Market share of smartphone manufacturers in China This fall 2023 and This fall 2024 – Image Credit score: Management Level
There’s additionally an Apple place discount. The general marketplace for Chinese language smartphones decreased by 3.2percentyear by yr, and the one quarter did it in 2024.
CounterPoint can also be delving into the market share of the Chinese language smartphone market, and this was additionally the information for Apple. In 2023 it had a complete variety of 17.9%, however Apple lowered the obtain to fifteen.5% in 2024.
Apple ended 2024 in 2024 with a decline in 2024 gross sales fireplace with a 12.6% decline, in keeping with which it has downloaded 4 locations available on the market. Vivo results in 17.8%, Huawei was 16.3percentand Xiaom 15.7%.
In line with analysts, the Chinese language smartphone market continues to be one -digit development in 2025. It’s partially enlarged in Janar, which is a janar Annitied Annitty Nationwide Good Fund Program, which helps to extend gross sales.
It’s unclear the place the supply market plus the bitter knowledge is, so its absolute account is unknown. Howver, it appears to be associated to one of many subjects studies.
Though Apple gives data and total iPhone gross sales in its quarterly studies, it doesn’t present extra particulars. For instance, we all know Apple’s income from China for the quarter, however not how a lot this iPhone was promoting.
In brief, if Apple presents extra detailed monetary particulars, studies comparable to Countpoint and different analysts of them, the one actual solution to learn how Apple reaches in China.
Continued dangerous information
The counterpoint report is just the final one who says Apple is tough in China proper now. Though not the information story of each space just isn’t a door.
In October, the IDC report noticed Apple’s return in China for the highest 5 smartphone productions for Q3 2024, which is a small sauce 0.3% in comparison with the identical time final yr. It was additionally claimed that the iPhone 16 was a 20% sale of its predecessor in the identical quarter, the iPhone 15 over China.
At evening, it most likely noticed a two-digit proportion of the SALS interval from yr to yr, even on the uncommon early low cost of recent fashions.
Even in January, the Chinese language Academy of Info and Communication Expertise identified that gross sales of international branded smartphones have continued to lower. Though Apple didn’t join, this class of smartphone noticed a yr in the past for 4 months in a row.
It was additionally an expression that Apple Intelligence Wald would assist Apple gross sales world wide. How, which had not helped in China in any respect, as a result of Apple Intelligence just isn’t but accessible within the space.
Apple hopes to make use of help in China sooner or later, however regulatory pressures imply that it should get assist from different bigger expertise corporations within the nation. It’s recognized to have used its AI fashions with ByDance and textual content, however there was no official phrase sooner or later.
As opponents are already captaining within the provision of AI providers, Apple nonetheless has an extended solution to catch up. Apple Intelligence Advertising Cououl is an extended solution to reject the iPhone in an space that Apple needs to succeed.
